International Business Essay Example | Topics and Well Written Essays - 250 words - 7

International Business - Essay Example In this case, entrepreneurs are able to assess and identify businesses opportunity by evaluating different cultural requirements. As such, a close scrutiny of a specific culture will reveal the types of business opportunities that are viable in that particular area. Therefore, cultural diversity has its indispensible place in the heart of businesses. Furthermore, it is noteworthy that while businesses become big until they break cultural barriers, other regions suffer cultural infringement. This implies that globalization adversely affect cultural diversity. According to Kanuka (2008, p.117), globalization has lead to the loss of individualism and identity of a given group of people. In this case, many societies have blamed globalization for encouraging the Western ideal of individualism. As such, some cultural aspects are regarded as inferior to others. In this case, globalization has promoted a homogeneous set of beliefs and values. Moreover, the dominant population or culture overwhelms others and as such, globalization. Kanuka (2008, p.124) also argues that e-learning and technologies perpetuate colonization by designing prospectus that reflects the cognitive styles of the dominant