Thursday, May 2, 2019
Media planning Case Study Example | Topics and Well Written Essays - 250 words
Media planning - Case Study ExampleIt volition target the individuals that will participate in running or racing, it will target the sponsors and clients that need the checkups for the cervical cancers.McDougal (2015), coming with media of prize to reach such a diversified audience becomes supreme. It will need to use multiple media or one that is most use. For the major sponsors of the event, a direct and focused media such email can be used because they are helping by directly being involved in the event. For the participants that will be on the race, social media such as Facebook, website of the hospital or twitter can be used since most of the people are young and they embrace them. Foster (2012), by doing combined media approach, it become serene in reaching many and relevant audience making it a success. Television can as well be used, though at prime time such as most watched programs and news to hit the opportunity of having many who viewed
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